1. 공모명 :  ANDY AWARDS

2. 주관사 :  ANDY AWARDS

3. 부문 : Video

4. 상격 : Gold

5. 수상자 :  한국광고아카데미 6기 교육생 : 오수빈, 김종헌

6. 출품작 : The Carbon Delete

7. 상세내용 :  when storing 22 emails as much as using 1 hour of computer, when storing 50 ones as much as driving 1km with a car. Surprisingly, Accumulated emails emit 17 million tons of carbon dioxide a year. However, people are not aware of the concept of digital carbon footprint which these bunch of emails causes with making carbon dioxide. Therefore, we came up with a campaign idea to inform people that e-mail storing emits carbon dioxide and make them achieve the carbon neutrality by emptying e-mail boxes. Introducing, ‘The Carbon Delete’ First, we will place an advertisement to send a message that the email emits carbon dioxide. By outdoor, and SNS. People can access ‘the Carbon Delete’ campaign site by using the URL address or QR code at the bottom of the ad. On our campaign site, people can link their accounts such as Google and Yahoo to the site, and see how much carbon their e-mail has emitted. And then, people can delete e-mails easily, using the I-Frame, which can make the mailbox on the campaign site. After deleting emails, people can check how many carbon emission is reduced by their act and will receive a message “Thanks for your delete”  Through this campaign, 2.3 billion email users of the world can achieve the carbon neutrality, and reduce a huge amount of carbon emission