1. 공모명 : CREATIVITY INTERNATIONAL AWARDS
2. 주관사 : CREATIVITY INTERNATIONAL AWARDS
3. 부문 : Print
4. 상격 : Bronze
5. 수상자 : 한국광고아카데미 국제광고제 출품반 : 오연주, 김형민, 박정아, 박초이
6. 출품작 : After Spotify
7. 상세내용 :
Spotify is a global digital music service that gives users access to millions of songs. The main strength of this brand is that it recommends you songs and playlists that best fits your own music taste using its algorithm system. Our team focused on this point when developing idea for Spotify.
Since Spotify is well-known for its song recommendation system, we came up with the idea that Spotify makes its users to listen longer than other music services. Then, we started to think of the way to convey viewers that users listen to music longer than before after using Spotify. Regardless of culture, when people listen to music longer, the earwax get stack up inside of earbuds. We used this point to visual out our idea. The main message of our final work is that ‘After using Spotify, you listen to music longer than usual’