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[부산국제광고제] Print 부문_Finalist

2019-07-15 13:57:47

1. 공모명 : 2019 부산국제광고제(AD STARS) 일반인 부문(Non-Professional)

 

2. 주관사 : (사)부산국제광고제조직위원회

 

3. 부문 : Print

 

4. 상격 : Finalist

 

5. 수상자 : 한국광고아카데미 3기 - Busyness people팀 (이서현, 류현지, 한민희, 이지민, 오은하)

 

6. 출품작 : Sorry, This Ad got Tided

 

7. 상세내용 :

Use white image, which can be called 'no image' or 'empty' as a print ad.

Then put the copy 'Sorry, this ad got Tided.' The brand name 'Tide' means 'wash out' itself.

This shows that the visual part of the print is gone, because the ad got washed out.

 

 

1. 공모명 : 2019 부산국제광고제(AD STARS) 일반인 부문(Non-Professional)

 

2. 주관사 : (사)부산국제광고제조직위원회

 

3. 부문 : Print

 

4. 상격 : Finalist

 

5. 수상자 : 한국광고아카데미 3기 - Busyness people팀 (이서현, 류현지, 한민희, 이지민, 오은하)

 

6. 출품작 : Discover your musical ID

 

7. 상세내용 :

Use the image of the fingerprint, which indicates the difference between every individual.

Make some parts of the fingerprint being colored as shape of logo of Spotify.

Write the message 'Discover your Musical ID' that would make a well-match with the key message of Spotify 'Music for Everyone.' inder the image.

 

 

1. 공모명 : 2019 부산국제광고제(AD STARS) 일반인 부문(Non-Professional)

 

2. 주관사 : (사)부산국제광고제조직위원회

 

3. 부문 : Print

 

4. 상격 : Finalist

 

5. 수상자 : 한국광고아카데미 3기 - Busyness people팀 (이서현, 류현지, 한민희, 이지민, 오은하)

 

6. 출품작 : What's a Theather?

 

7. 상세내용 :

Use the image of that signal of 'Now Showing' which can be seen in movie theather shines on several houses at night.

Put the copy 'What's a Theather?' to the image, so it indicates changed trend of enjoying films.

 

 

1. 공모명 : 2019 부산국제광고제(AD STARS) 일반인 부문(Non-Professional)

 

2. 주관사 : (사)부산국제광고제조직위원회

 

3. 부문 : Print

 

4. 상격 : Finalist

 

5. 수상자 : 한국광고아카데미 3기 - Memory팀 (장혜연, 양희세, 김수현, 여지홍, 이산하)

 

6. 출품작 : Tom's first fish

 

7. 상세내용 :

We attached Extreme Notes to the slippery and wet fish. The strategy was to maximize the characteristics of the product that sticks well in extreme environments by showing unimaginable image with post-it notes on fish. In addition, the message on note, ‘Tom’s first fish’, was written to celebrate son’s first caught fish. By this message, we tried to make emotional appeal by giving purpose of ‘keeping the memory’ to attaching Extreme Notes to fish. Our goal of ad is to promote that people can keep the memory wherever, whenever by Extreme Notes.

 

 

1. 공모명 : 2019 부산국제광고제(AD STARS) 일반인 부문(Non-Professional)

 

2. 주관사 : (사)부산국제광고제조직위원회

 

3. 부문 : Print

 

4. 상격 : Finalist

 

5. 수상자 : 한국광고아카데미 3기 - Memory팀 (장혜연, 양희세, 김수현, 여지홍, 이산하)

 

6. 출품작 : Ann's first snowman

 

7. 상세내용 :

We attached Extreme Notes to the cold and frozen snowman. The strategy was to maximize the characteristics of the product that sticks well in extreme environments by showing unimaginable image with post-it notes on snowman. In addition, the message on note, ‘Ann's first snowman’, was written to celebrate daughter's first made snowman. By this message, we tried to make emotional appeal by giving purpose of ‘keeping the memory’ to attaching Extreme Notes to snowman. Our goal of ad is to promote that people can keep the memory wherever, whenever by Extreme Notes.

 

 

1. 공모명 : 2019 부산국제광고제(AD STARS) 일반인 부문(Non-Professional)

 

2. 주관사 : (사)부산국제광고제조직위원회

 

3. 부문 : Print

 

4. 상격 : Finalist

 

5. 수상자 : 한국광고아카데미 3기 - Gr eight팀 (신병식, 박우상, 박지인, 전소연, 김지혜)

 

6. 출품작 : 80th anniversary


7. 상세내용 :

Nescafe celebrated its 80th anniversary. Also Nescafe has been in history since making the first instant coffee.

So we want to deliver message people that the flavor of Nescafe does not change over time.

As the sound player changes, the music does not change.

 

 

1. 공모명 : 2019 부산국제광고제(AD STARS) 일반인 부문(Non-Professional)

 

2. 주관사 : (사)부산국제광고제조직위원회

 

3. 부문 : Print

 

4. 상격 : Finalist

 

5. 수상자 : 한국광고아카데미 3기 - 11111팀 (박차영, 정여원, 강예구, 김지수, 김로아)

 

6. 출품작 : After you


7. 상세내용 :

Listerine is a thing that you use after eating something.

Foods go first, and then Listerine goes into one's mouth.

It looks similar to a gentleman who waits until other person passes through in front of him.